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原始链接: https://news.ycombinator.com/item?id=43470763

Hacker News 上的一个帖子讨论了一份报告,该报告称特斯拉在欧洲的交付量下降了 43%,而整体电动汽车销量却增长了 31%。评论者纷纷猜测埃隆·马斯克的动机以及他的行为对特斯拉品牌的影响。一些人认为他优先考虑 SpaceX 或追求更广泛的政治目标,而另一些人则认为他只是脱离了实际,或者失去了理性思维。 人们对特斯拉在中国市场的竞争力、董事会的无所作为以及 SpaceX 收购特斯拉的可能性表示担忧。一些用户指出了特斯拉的股票表现,以及马斯克有争议的行为和消费者信任的丧失可能对品牌造成永久性损害。一位用户质疑他是否违反了受信义务,导致欧洲市场渗透率下降了 43%。评论反映出人们对马斯克的方向及其对特斯拉和更广泛的科技领域的影响感到失望和担忧。


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Tesla deliveries down 43% in Europe while EVs are up 31% (electrek.co)
117 points by zfg 18 minutes ago | hide | past | favorite | 53 comments










This is so weird, did he miscalculate how intense the backlash would be? or he truly doesn't care?


Man has bigger ambitions. Teslas were just a stepping stone to whatever he's unleashing on the world now from the White House.

Or he's completely deranged and the drugs have irreversibly damaged his mind. Both scenarios, or some intersection therein, are plausible.



To me, it's pretty funny. It's like we're being told "hey, don't worry, this is the world's smartest guy, and he's going to, in a heartbeat, examine every dollar of spending and tell us what to cut. And oh yeah, he didn't anticipate that Tesla might be hurt by his actions."


he should never use twitter tbh, back then elon is likeable until he tweet 20 times a day


He doesn’t care. Spacex is more important for him, personally. He has a larger stake (percentage wise) in spacex.

Also, Tesla just jumped bc Musk said that there’s going to be full sell driving in china…. Next year…

We’re back to 2017-era strategies but in china this time.



I don't think Tesla in China will amount to much, given the local competition has spun up their factories and is outproducing anyone else on the market. Just look at the numbers from last year [0], BYD was outselling Tesla 7:1, with Tesla barely doing any better than other manufacturers. "Full self-driving" won't fix that, and the competition will be offering similar features themselves.

Tesla lost their innovator / first mover advantage years ago, choosing to spend their R&D on dead ends and vanity projects like autopilot and the cybertruck while not delivering on projects that might have merit if they would actually listen to their target audience like the semi. They would've remained pretty successful had they iterated on their existing offerings, improving range, quality and reducing production costs of their existing lineup.

[0] https://autovista24.autovistagroup.com/news/which-brand-won-...



Idc about him, but I’m curious about the board. Why don’t investors care? Doesn’t the CEO have fiduciary responsibility to not tank the company in a worldwide market?

If Sundar or Tim reduced market penetration across EU by 43% they’d get recalled in a quarter.



The current dollar value of his stake in SpaceX is also twice that of his stake in Tesla.


That's just because he cashed out of Tesla no?

Like if he didn't sell a ton of Tesla to buy Twitter he'd have more in Tesla?



Isn't the potential revenue of spacex way lower? That market is quite a bit smaller than cars, and will be for the foreseeable future.


Why china? Did he finally realize that it's probably the one jurisdiction that will let him get away with his cars running people over or crashing into fake tunnels painted on a wall?


> full sell driving in china

Full sell, indeed!



Tesla needs to develop an affordable car for emerging economies (LATAM, EMEA), and their stock will increase faster than before. China is dumping its cars on these markets like crazy and even then most people are reluctant to buy them.


I'm guessing it's a sacrifice he's willing to make towards his goal, especially since he has other ventures such as SpaceX which if I had to guess has more potential value than an electric car company when there are a bunch other car companies getting into the game. There are a lot less rocket companies with comparable experience.


This implies it's intentional, that there's some sort of master plan. I don't think that's it. I think he's just intoxicated by the prospect of basically unlimited power and is unable to think rationally about the entire situation.


I don't think it implies that it's intentional.


Soonish he will own one of the biggest ISPs in the world (Starlink). Hes going to have a consumer monopoly on cube sats and a lot of the worlds bandwidth in places that dont have other options (much of the world). I thibk Tesla eas just a scam or means to an end to acconplish his other goals.. One app for everything/mega corp or whatever.


We don’t know how the story ends yet. Is this a permanent backlash or does the public forget in a a couple years?


Pretty hard to forget when he keeps reminding people how abrasive he can be every five minutes.


TSLA is up 60% from a year ago and 700% from 5 years ago. He's not in any way hurting.


It's down 26% since he took an active role in government, and we haven't seen quarterly results showing the sales dip since.


Yes, but that's insane, isn't it? Whi's going to buy a Tesla now? Eco conscious left wingers hate Musk with all their heart, and right wingers hate electric cars or any mention of climate change. Who's left?


i think he truly doesn't care. even if $TSLA => 0$ even then he might still be the richest guy on earth


He's already the richest man in the world, and a drug addled fascist nutjob (in true fascist tradition). Why would he care?


is this really the quality of discussion hacker news is heading towards? Can't you take this drivel to reddit or btchsky?


Lol, I agree about people implying things about others, but you definitely aren't earning any good will with "btchsky". Maybe stay away for the social media you seem to not care for?



dont blame hacker news for the abysmally sorry state of political and tech leadership right now. lots of people dont know this but there was a time when the statements of the President of the United States were looked upon with some degree of reverential formality. now they are gutter trash on a daily basis.



Musk has always been an opportunist. All of his companies are things he's jumped on because they offered him a chance at a huge payout. He was acquired by PayPal, and he forced his way into Tesla. Likewise with Twitter, he was willing to burn huge piles of cash for what it offered him. He's a master of picking up a new project and amplifying it through the hype cycle.

The Tesla hype cycle is either nearing its end or peaked and I'm sure he knows this. The valuation for this company is ridiculous by any standard. So he's on to his next thing. By joining ranks with MAGA and he's purchased himself a driver seat for the most powerful country and strongest economy.

Obviously he still cares about Tesla, but it's not his primary focus anymore. He's moved on to his next big thing which I'm sure he expects to be many times more lucrative than Tesla was.



>Musk has always been an opportunist.

Can you name me any billionaire who isn't an opportunist? How can you become super wealthy without being opportunistic? Do you think by being kind and law abiding gentlemen, massive wealth just lands into your lap while your competitors let you by? This entire platform is full of opportunists. You don't get anywhere in life by not being opportunistic, life is just too competitive the higher up you go.



He's convinced of himself being right / just / superior, just like Trump, just like many dictators. Personal / self-inflicted delusions.


he's a drug addict so his critical thinking skills are compromised

just look at all the batshit conspiracy theories he greenlights on X if not states directly



Elon Musk is mostly out of his Tesla position. He doesn't need that contribution to his net worth any more, and getting status with the Trumpian right was worth it. His Tesla holding is worth only $70B right now, and like the rest of the executives, he has been dumping stock as fast as possible onto whoever wants to hold the bags.


Tesla Y numbers jumped quite up lately in Norway. But due to how delivery of it works here, it might be lots of backorders finally getting into the country and registered at the same time, so the data is always a bit hard to gauge for a short timeframe. (Edit: so I guess the problem is we report delivery, and not sales)


Bear in mind the drop in deliveries from Musk's fascist antics isn't even reflected in this data yet due to lag time between sales and delivery.


I agree, this is probably the effect of more competition from Chinese and other EVs, and the politics is not yet factored in.


Hes basically just Howard Hughes 2.0 (which the intelligence/govt community also controlled). Look how that worked out for Mr. Hughes.


What is the likelihood or even plausibility of SpaceX purchasing what is left of Tesla once it gets really bad?

Not something I want to see but if it's possible I am afraid something like this may happen.

At that point it would be the US government via contracts keep Tesla afloat. An even bigger conflict of interest then already.



I would bet the SpaceX investors would heavily protest taking on the level of indirect debt associated with that company (Elon's shares and the ongoing SEC payout fight there), though he may have a controlling interest in SpaceX.

Even with controlling interest it likely would result in a class-action from shareholders... But he's defanging all the federal organizations that have been keeping his double handed dealings in check and the judiciary that would oversee the cases sooo... Oligarch can do no wrong?



Unsure if its a new issue but I've checked the used car market and these things are dirt cheap, 2 year old cars are about as much as a modest Golf, 4-5 year olds match the price of a Polo.

If you can handle the occasional funny guy chucking you a heil as you drive past and tech that tries to murder you about once a month they look highly affordable. Probably not what they were going for but hey ho.



I'm having trouble thinking of even historical examples of a single person burning this much goodwill.

It makes me really sad when I think about it. We needed, and still need, the person Elon Musk was at least pretending to be when he founded SpaceX.





Just for what it's worth, the whole speech is a fairly insightful and approachable talk https://www.youtube.com/watch?v=Nj9BZz71yQE, were it not the gaffe it'd have been viewed very positively.


In my day, the term was “Osborne’d”.

“One of the unfortunate things about the ‘Osborne Executive’ was that the owners were unaware of marketing strategies. The ‘Executive’ was a computer that was a bit outdated, so Osborne decided to make an announcement of a future unit that was IBM compatible. The announcement caused a chill on the sales of this particular computer which eventually caused the company to go under. The Osborne Executive came out in 1982 and the company filed for bankruptcy in September of 1983.”

https://vintagecomputer.com/osborne-occ-2-executive.html



Heliogabalus? That guy managed to be Roman emperor and was condemned to damnatio memoriae after his death. He did some very unpopular things such as trying to change the pantheon to a singular, sun-god entity. Didn't end well. And we're talking about him 2k years later




This much? Hard to say. I'd say Kanye had a steep fall. Joe Rogaine is on his way, but a much slower trajectory. The ex-PM of Canada, Trudeau, definitely did some damage to his popularity over time.

But these are all kind of dime a dozen examples of brand destruction compared to how much Elon has hurt the Tesla brand, IMO.



It's beyond Tesla. The thing that really worries me is that he's linked the concept of space exploration and settlement to himself in many peoples' minds, discrediting the idea by linking it to inane 4chan /pol politics.

The human future in space is important and needs a better champion.

He's also greatly empowered the most regressive elements of the left -- the anti-tech anti-future anti-growth anti-anti-anti-anti crowd -- who now sound vindicated and have him as a poster child to point to and say "see! human ambition is fascist! stop everything now!"

He was, for a time, the antidote to that, a liberal who built things and seemed to believe in a better future.



I was about to type: the man could have done so much for this world. Instead he chose the dark side. What a sad story.


Joe Paterno?


The French monarchy is probably a good comparison


Did they have goodwill to begin with?


No, not particularly. Aung San Suu Kyi, possibly? Went from martyr to democracy to defending genocide (and has since been detained by another military coup, but is getting somewhat less sympathy this time round).


values in China and California were also similarly horrible, no?






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