埃迪·鲍尔,老牌户外服装零售商,宣布破产。
Eddie Bauer, venerable outdoor apparel retailer, declares bankruptcy

原始链接: https://www.cbsnews.com/news/eddie-bauer-bankrupt-outdoor-apparel/

埃迪·鲍尔,这家标志性的106年历史的户外服装零售商,已第三次申请破产保护。此次申请影响美国和加拿大大约180家门店,部分门店预计将作为重组过程的一部分关闭。然而,公司盈利的电子商务和批发业务,独立运营,不受影响。 根据授权埃迪·鲍尔门店的Catalyst Brands称,此举旨在为利益相关者最大化价值并确保持续盈利。破产源于近期面临的挑战,包括销售额下降、供应链中断和关税不确定性。尽管公司通过产品开发和营销努力来振兴品牌,但这些改进不足以克服长期存在的问题。 埃迪·鲍尔成立于1920年,拥有悠久的历史,尤其曾为军队提供装备,并为第一位登顶珠穆朗玛峰的美国人提供服装。美国和加拿大以外的门店不受此次申请影响。

## Eddie Bauer 提交破产申请 - Hacker News 总结 Eddie Bauer,这家历史悠久的户外服装零售商,已提交第 11 章破产申请,引发了 Hacker News 的讨论。 电子商务方面不受影响,但此次申请将影响其美国和加拿大的实体店。 评论员指出,导致破产的因素除了典型的零售困境外,还有其他原因。 许多人认为私募股权参与——特别是购物中心巨头 Brookfield 和 Simon Property 之间的合资企业——是一个关键驱动因素,将破产与传统购物中心的衰落联系起来。 还有人指出该品牌具有重组历史和周期性模式。 也有人反思了 Eddie Bauer 过去以质量和慷慨退货政策著称的声誉,并与当前趋势形成了对比。 一些人开玩笑地猜测“金融兄弟”现在将在哪里购买他们的四分拉链衫,暗示 Patagonia 可能会受益。 最终,这场讨论凸显了零售业持续的 disruption 以及影响成熟品牌的复杂因素。
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原文

Eddie Bauer said Monday that it has declared bankruptcy — the third time the 106-year-old outdoor apparel retailer has filed for Chapter 11 protection from its debts.

The Bellevue, Washington-based company, which operates roughly 180 stores across the U.S. and Canada, said its retail locations will continue serving customers as the company starts winding down some stores. Its e-commerce and wholesale operations are not affected by the filing because they are operated separately.

The bankruptcy doesn't affect Eddie Bauer stores in markets outside the U.S. and Canada.

"This is not an easy decision," Marc Rosen, CEO of Catalyst Brands, which holds the license to operate Eddie Bauer stores in the U.S. and Canada, said in a statement. "However, this restructuring is the best way to optimize value for the retail company's stakeholders and also ensure Catalyst Brands remains profitable and with strong liquidity and cash flow."

In recent years, the company has faced dwindling sales, supply-chain issues and what Rosen on Monday cited as "ongoing tariff uncertainty."

"While the leadership team at Catalyst was able to make significant strides in the brand, including rapid improvements in product development and marketing, those changes could not be implemented fast enough to fully address the challenges created over several years," he said. 

Eddie Bauer launched in 1920 as a Seattle fishing shop, and became known for providing outerwear, including down jackets and sleeping bags, for the military during World War I. In 1963, Jim Whittaker wore the company's clothing in becoming the first American to climb Mount Everest.

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