欧洲的Cookie困境正在瓦解。欧盟委员会希望在浏览器层面拥有优先权。
Europe's cookie nightmare is crumbling. EC wants preference at browser level

原始链接: https://www.theverge.com/news/823788/europe-cookie-prompt-browser-changes-proposal

欧盟正在通过新的数字规则大幅减少令人烦恼的Cookie弹出窗口。目前,用户必须单独在每个网站上接受或拒绝Cookie。即将到来的变化将允许用户在*浏览器内*设置他们的Cookie偏好,网站将有法律义务尊重这些偏好。 最初,Cookie提示将被简化为单次“是”或“否”点击。最终目标是实现完全的浏览器级别控制。网站必须至少尊重用户选择六个月,并且不鼓励使用横幅进行非必要跟踪,例如简单的网站访问计数。 欧盟认识到当前的“Cookie疲劳”导致用户盲目点击以访问网站,而没有做出知情的隐私选择。这些提案旨在赋予公民对其数据的真正控制权,目前正前往欧洲议会和成员国批准。

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原文

Instead of having to click accept or reject on a cookie pop-up for every website you visit in Europe, the EU is preparing to enforce rules that will allow users to set their preferences for cookies at the browser level. “People can set their privacy preferences centrally — for example via the browser — and websites must respect them,” says the EU. “This will drastically simplify users’ online experience.”

This key change is part of a new Digital Package of proposals to simplify the EU’s digital rules, and will initially see cookie prompts change to be a simplified yes or no single-click prompt ahead of the “technological solutions” eventually coming to browsers. Websites will be required to respect cookie choices for at least six months, and the EU also wants website owners to not use cookie banners for “harmless uses” like counting website visits, to lessen the amount of pop-ups.

The sheer amount of cookie pop-ups across Europe means people often just click any button to get access to a website, simply because of the annoyance instead of worrying about their privacy. “This is not a real choice made by citizens to protect their phones or computers and to choose what happens to their data,” says the European Commission. “Today’s proposal modernizes the ‘cookies rules’, with the same strong protections for devices, allowing citizens to decide what cookies are placed on their connected devices (e.g. phones or computers) and what happens to their data.”

The EU’s latest proposals will now head to the European Parliament. They’ll need to be approved by the EU’s 27 member states during a process that could take some time yet, but Europe’s cookie nightmare looks a big step closer to being over.

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