We all love finding the perfect holiday gift, but shopping can often become a chore. Endless scrolling, tracking prices and jumping between tabs — it can feel like work.

Our latest advancements in AI and agentic technology can help: Today we’re introducing a major AI shopping update across Google, just in time for this holiday season.

Say goodbye to endless filter clicks and picking the perfect keywords. We’re unwrapping our biggest upgrade to shopping in AI Mode in Search, so you can describe what you’re looking for just as you’d say it to a friend and get a thorough response with accurate shopping data you can trust.

When you ask AI Mode a shopping question, you’ll get an intelligently organized response that brings together rich visuals and all the details you need (like price, reviews and inventory info), helping you quickly and confidently decide what to buy. AI Mode responses are tailored to your specific question and formatted for your needs. For example, if you’re looking for visual inspiration, like “cozy sweaters for happy hour in warm autumn colors,” you’ll see shoppable images. Or, if you’re deciding between a few options — like moisturizers suited to your skin type — you’ll see a comparison table with a side-by-side view of considerations specific to that product, including insights from reviews (like how a moisturizer feels on skin) to help you quickly understand the differences.

And because AI Mode is powered by the Shopping Graph (which includes more than 50 billion product listings, 2 billion of which are updated every hour) you can trust you’re seeing fresh information and unmatched selection.