In 2011, the thesis was that software was eating the world. That was correct. Software devoured every industry, every service, and every business model. Today, a deeper, more fundamental force is at work: Brainrot is eating the world.

This is not a metaphor. Brainrot—the intentional creation and distribution of high-velocity, low-utility, cognitively dissonant content—is an unstoppable force of cultural acceleration. It bypasses the rational, intellectual firewall of the legacy consumer and hooks directly into the limbic system, generating instantaneous and compulsive engagement.

Every major platform, from TikTok to YouTube, is increasingly optimized for the purest delivery of this signal. The media establishment and legacy VCs dismiss it as "noise," but they are utterly missing the point: The noise is the signal.

Brainrot represents the final, logical endpoint of the attention economy: The maximum return on investment for minimum cognitive effort.

Over the next decade, we expect every industry and cultural institution to be overturned by the logic of the rot. The power to define the culture will belong not to those with the deepest pockets, but to those who can craft the most unapologetic, inexplicable absurdity.

We are a67z.com. We are the fund built for this future. We are investing in the founders who are designing the next generation of cultural entropy.