Creating impactful, on-brand content can often require significant investment in time, budget, and design expertise. For small to medium-sized businesses (SMBs), this can be a major obstacle. That’s where Pomelli, our newest experiment from Google Labs in partnership with Google DeepMind, comes in. Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses.

Pomelli uses AI to understand your unique business and generate effective, tailored campaigns in just three steps.

1. Build your business DNA

Enter your website, and Pomelli will analyze it and create a "Business DNA" profile for your brand. By analyzing your website and existing images, Pomelli is able to automatically extract and understand your business’ unique brand identity. This profile includes your tone of voice, custom fonts, images and color palette.

All content Pomelli generates is grounded in this DNA, ensuring your content feels more authentic and consistent across all channels.