任天堂在国土安全部利用宝可梦宣传冰释行动后发出警报。
Nintendo Alerted After DHS Uses Pokémon to Promote ICE Raids

原始链接: https://www.thedailybeast.com/nintendo-alerted-after-dhs-uses-pokemon-to-promote-ice-raids-tearing-families-apart/

国土安全部(DHS)因在社交媒体上使用宝可梦的图像和主题来宣传ICE的驱逐行动而面临强烈反弹。一段模仿宝可梦开场动画的视频,配以该剧的主题曲,展示了戏剧性的突袭画面——包括由克里斯蒂·诺姆部长领导的一起备受争议的事件。 DHS还制作了模仿宝可梦卡牌,将逮捕的个人标记为“最坏的罪犯”,详细描述了他们涉嫌的犯罪行为,并使用宝可梦风格的属性,以“冰”作为弱点,以飞机作为“撤退”。海关与边境保护局也加入进来,发布了一张皮卡丘的GIF动图。 该活动引发了愤怒,用户质疑DHS是否有权使用任天堂的知识产权,并批评将儿童特许经营用于政治宣传。此举是更大规模、耗资数百万美元的媒体攻势的一部分,旨在提升诺姆的形象,此前特朗普政府曾多次使用未经许可的内容进行政治宣传,引发了艺术家和权利所有者的批评。

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原文

The Department of Homeland Security has sparked a Pokémon backlash after using the kids’ game to promote ICE deportation raids.

The DHS social media team posted a video to X on Monday of dramatic immigration raids—including one that was bungled yet still posted online by Homeland Security Secretary Kristi Noem—spliced with animé imagery from the popular Japanese cartoon and collectibles game, which is part owned by Nintendo.

DHS Pokemon video
A still from the DHS video, which uses the same graphics as the popular children’s cartoon. DHS

Set to the official Pokémon theme tune, it was a clear imitation of the show’s opening sequence.

DHS also shared five mocked-up Pokémon “cards” featuring some of the men the department has arrested and deported, which it describes as the “worst of the worst,” with their alleged crimes—including child molestation and homicide—emblazoned across them.

DHS Pokemon 'card'
One of the DHS Pokemon “cards,” complete with a bio of the man’s offenses. DHS

The post was captioned “Gotta Catch ’Em All.”

All the cards listed the men’s “weaknesses” as the “ice” emoji, and said their “retreat” was an airplane, in another riff on the Pokémon card game.

DHS Pokemon 'card'
DHS

Customs and Border Protection (CBP) also got involved, replying with a gif of Pokémon character Pikachu dancing, joking it was “Border Patrol’s newest recruit.”

It is not known if DHS got permission from the companies to use Pokémon IP in its latest campaign. Multiple social media accounts tagged Nintendo to ask whether the company was aware of the stunt.

One X user wrote: “Yo you guys cool with them using your IP for this?” Another wrote: “Please tell me my tax dollars aren’t going to graphic designers to make Pokémon themed ICE propaganda."

The Pokémon franchise is controlled by the Pokémon Company, a joint venture set up in 1998 by Nintendo, Game Freak, and Creatures Inc. Nintendo is a major co-owner and platform holder.

The Daily Beast has contacted Nintendo, the Pokémon Company, and DHS for comment.

Homeland Security Secretary Kristi Noem pilots an Over the Horizon Small Boat, Mark 4, at Naval Support Activity, Manama, Bahrain on May 25, 2025.
Kristi Noem has a habit of cosplaying during photo shoots. Alex Brandon/Pool via Reuters

Aaron Reichlin-Melnick, a senior fellow at the American Immigration Council, pointed out that one of the clips was from a raid over which Noem has found herself in legal hot water.

He wrote on X: “The door DHS shows being blown in, a few seconds into this video, was at a home where multiple U.S. citizens lived. They were never shown a warrant and were handcuffed and led out the shattered door into the light of the fleet of cameras Kristi Noem brought to the raid for PR.”

The ramping-up of ICE ads move comes after the Daily Beast reported in August that Trump’s team was preparing to drop between $20 million and $50 million on a fresh DHS-run media offensive to shore up Noem—nicknamed “ICE Barbie”—after weeks of mockery and damaging headlines.

Homeland Security Secretary Kristi Noem rides a four-wheeler during a tour along the Nogales border wall at the Mariposa Port of Entry, in Nogales, Arizona, U.S., March 15, 2025.
Kristi Noem riding a quad bike during a PR opportunity on the Arizona border. Alex Brandon/Pool via Reuters

The buy extended the “Stronger Border, Stronger America” push through March and was slated to be handled by People Who Think LLC, a GOP-linked shop tied to Corey Lewandowski, who serves as Noem’s influential outside adviser and is rumored to be her lover. (DHS has described this claim as “salacious, baseless gossip.”)

It would not be the first time that DHS and the wider Trump administration have been in trouble for using unlicensed IP for its own ends.

In July, British actress Zoë Lister—the voice of Jet2’s viral “Nothing beats a Jet2Holiday!” ad—slammed the White House for lifting her audio to score a deportation meme, calling it a “nasty agenda,” while singer Jess Glynne, whose track “Hold My Hand” is part of the trend, said the post made her “sick.”

The following year, the Rolling Stones warned Trump that using “You Can’t Always Get What You Want” at rallies violated their rights and could trigger legal action.

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