日本70%的智能手机游戏绕过应用内支付以避免美国科技巨头。
Popular Japanese smartphone games have introduced external payment systems

原始链接: https://english.kyodonews.net/articles/-/59689

近70%的热门日本智能手机游戏现在提供替代支付系统,以绕过苹果和谷歌收取的巨额佣金(高达30%)。这一转变是由新的日本法律推动的,该法律将于12月生效,要求科技巨头开放其支付平台。 目前,大多数游戏下载都通过苹果和谷歌的应用商店进行,这给游戏开发者带来了显著的成本。通过将玩家引导至外部网站进行购买——利用Digital Garage和GMO Tech等服务,佣金约为5%——公司旨在提高盈利能力并为用户提供折扣。 共同社对最畅销游戏进行的统计显示,16款国内游戏中有11款已经采用了这种策略,其中一些游戏,如《怪物弹珠》,已经为用户提供5%更多的游戏内价值。预计这一趋势将对超过1万亿日元的应用内购买市场产生积极影响,对开发者和消费者都有利。

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原文

TOKYO - Nearly 70 percent of popular Japanese smartphone games have introduced external payment systems for items and services to avoid hefty commission fees from U.S. tech giants Google LLC and Apple Inc., a Kyodo News tally showed.

The move comes ahead of a new Japanese law tightening regulations on Google and Apple, which dominate smartphone platforms, set to take full effect in December. The legislation requires the two companies to open their payment systems.

Almost all users currently download games through Apple and Google's app stores. When players buy in-game items, software providers pay the tech giants commissions of up to 30 percent.

A Kyodo News survey found that among the top 30 best-selling game titles in 2024, at least 11 of the 16 offered by domestic companies have introduced payments through external websites.

Although the two tech giants say the fees are necessary to protect user privacy and security, the costs have weighed on game makers.

For outside transactions, users make payments through channels other than apps, such as game websites. Settlement service providers like Digital Garage Inc. and GMO Tech Inc. typically charge a 5 percent commission, far below Apple's and Google's rates.

Payments through external websites in the in-app purchase market, estimated at over 1 trillion yen ($6.8 billion), are expected to bring user discounts and boost providers' profitability, analysts said.

In the survey, Kyodo News received responses from eight of 12 domestic game makers, while two declined to comment and two did not respond. Of the 12 titles from the eight firms, 11 have adopted external settlements.

In August last year, Mixi Inc. introduced an outside settlement system for its blockbuster game "Monster Strike," allowing its users to purchase about 5 percent more items compared with in-app payments.

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