触摸苹果商店的后墙
Touching the back wall of the Apple store

原始链接: https://blog.lauramichet.com/touching-the-back-wall-of-the-apple-store/

高中时,劳拉和她的朋友们在苹果商店玩游戏,试图在没有工作人员靠近的情况下触摸后墙并退出。他们将这家商店视为一个豪华的游乐场,在那里他们可以与昂贵的小工具互动。 后来,劳拉用暑期工作的收入买了自己的iPod。她感到矛盾,在过去“油腻的青少年”在商店里闲逛和对“奢侈品”的渴望之间左右为难。她认识到苹果允许青少年探索的策略,知道他们是潜在客户。 具有讽刺意味的是,劳拉反映出,一款通用的沃尔玛MP3播放器对她的生活产生了更大的影响。这激发了她对媒体盗版的兴趣,促使她探索Linux和业余网络开发,最终影响了她进入游戏开发的旅程。虽然iPod因其奢华的吸引力而令人难忘,但被遗忘的MP3播放器是她技术技能的催化剂。

This Hacker News thread discusses the Apple Store experience, contrasting it with other retailers. Commenters reminisce about their first experiences in Apple Stores, noting the low-pressure sales approach that encourages multiple visits. Some contrast this with Microsoft's failed store attempts, attributing Apple's success to strong brand value and copying high-end fashion house strategies. The discussion veers into the quality of Microsoft products, with mixed opinions on Excel, Azure, and other offerings. Several users discuss early MP3 players, particularly generic ones, and how they fostered media piracy and tech skills. Some shared anecdotes about trying to purchase Apple products only to find the items out of stock or staff preoccupied. Others recalled Apple's deliberate approach to customer service, emphasizing trust and matching customers with the right product. The thread also features lighter anecdotes, like trying to touch the back wall of the Apple Store without being approached by staff, or theorizing Apple hires attractive people to create a "cool" atmosphere.
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原文
Touching the back wall of the Apple store | Laura Michet's Blog

Here's a dumb story. When I was in high school, my friends and I had a game we used to play at the mall: we would go into the Apple store and try to make it to the back wall of the store, touch it, and exit out the front without an Apple staff person talking to us.

We were fascinated with the Apple store in the mall because it was essentially an interactive luxury goods store where they'd let you actually grasp all the luxury goods with your teenager hands. I have no idea what the current policy is in Apple stores, but in the 2000s, the Apple store in my local mall allowed crowds of greasy teens to wander in and start very obviously just fucking around and poking and prodding everything. They would, however, always try to talk to us and ask us whether they could help us.

So we made up a game where you'd try to get through the store and to the back wall and out again without being spoken to. There were no real strategies here - it was all down to luck and just physically avoiding the Apple store workers. It was not, in my experience, possible to melt into the environment and look like someone who shouldn't be spoken to. Apple store staff would speak to anyone. If the store was crowded enough, you could melt into the crowd a bit, but it was no guarantee. The back of the store was always the easiest place to get caught, and touching the back wall was a pretty conspicuous, attention-grabbing action. I think I only won the game a couple times. I had friends who won by sprinting out of the store once or twice.

I bought my first iPod - an iPod 5, I think? - with the salary from my first big summer job. It was more of a stipend than a proper salary, because I was a camp counselor at a summer camp for girls with diabetes, and I was working deranged schedules, and living at my workplace, and my only sustained chunk of free time every day was between 8 PM and midnight, so I was effectively working for 20 hours a day.

They did not pay us a ton for this! But I made enough money from that job to buy an iPod when I returned home for a few weeks before going to my freshman year of college.

Anyway, I remember feeling shocked and kind of disembodied and terrified to have a reason, finally, to personally purchase something from the Luxury Goods Store Which Is Also An Interactive Playplace. I remember that I was acting very strangely during the entire process, speaking oddly to the salesperson, kind of terrified to be spending that much money... but I couldn't get myself to lighten up. Part of my brain was saying "this place is bullshit and I use it to clown on the staff," and part of my brain was saying "I want the luxury good!! and I am going to purchase it now." Much dissonance. I got the iPod and I loved it, though.

I also remember realizing at this time that the reason the Apple store allowed crowds of greasy teens in to prod everything was that we were one of the target audiences for the luxury goods, and it was good for Apple that we were fascinated with their store. They were not asking us if we wanted an iPod because they were trying to interrupt our game - they really did think we might want to buy an iPod, because we really might have been actual customers. I was still 18 years old when I bought mine. I did not look any different, really, than I had a few months before, when we were still playing our game in high school.

The MP3 player I had before that iPod was a much more generic one. I've spent the last few days occasionally checking Wikipedia and other places online to see if I can tell which one it was, and I have absolutely no idea. It might have been a Creative? It certainly wasn't a Zune. I think my parents got it at Walmart.

It left a bigger impact on my life, really, than the iPod, because it was the thing that got me into media piracy, and led me to install Linux on an old laptop, which I used exclusively for media piracy. This increased my computer proficiency dramatically (though not to the point where I became a habitual Linux user) and set off a chain of events that made me much more comfortable with amateur web development and eventually game development.

It's a shame I cannot remember what brand it was! I remember the iPod because it was a luxury good, but I think I owe that old Walmart MP3 player a lot more.

#apple

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