Few Americans pay for news when they encounter paywalls

原始链接: https://www.pewresearch.org/short-reads/2025/06/24/few-americans-pay-for-news-when-they-encounter-paywalls/

A Pew Research Center survey in March 2025 found that most Americans (83%) haven't paid for news in the past year, despite 74% encountering paywalls. The primary reason for not paying is the availability of free news elsewhere (49%), followed by a lack of interest (32%). Only 17% have directly paid for news through subscriptions, donations, or memberships. When encountering a paywall, most people seek the information on a free site (53%) or give up entirely (32%). Individuals with higher education, Democrats, older adults, and those with higher incomes are more likely to pay for news. White Americans also pay for news at twice the rate of Black and Hispanic Americans. The survey, conducted on a representative sample of U.S. adults, highlights the challenge news organizations face in monetizing digital content amid declining revenues and readily available free alternatives.

A Hacker News discussion revolves around the difficulty of getting people to pay for online news. The original article highlights the low adoption rate of news subscriptions among Americans. Commenters express frustration with paywalls, preferring micro-transactions (paying a small amount per article) over subscriptions, especially for smaller, less frequently accessed publications. They value convenience, advocating for a quick, easy payment process, ideally integrated with existing platforms like PayPal. Anonymity is also a key concern, with users hesitant to share personal information with publishers. One commenter even jokes about creating a micro-transaction system and making a lot of money. Some question the incentives a pay-per-article model might create, wondering if it would encourage sensationalism (rage bait). Others ask about the fate of previous pay-per-article services like Blendle. The value of truth is discussed with a claim that lies are free, while truth requires payment.

原文

Compilation of major news outlets' paywalls prompting readers to become paid subscribers to view their content. (Pew Research Center collage) — Compilation of major news outlets’ paywalls prompting readers to become paid subscribers to view their content. (Pew Research Center collage)

Newspaper revenue has been in decline for decades, and most Americans now prefer to get news from digital devices. In this environment, many news organizations – and not just newspapers – put paywalls on their websites or apps, blocking access to articles or other content unless news consumers pay or subscribe.

A horizontal stacked bar chart showing that about three-quarters of Americans run into paywalls sometimes or more often.

The vast majority of Americans (83%) say they have not paid for news in the past year, according to a Pew Research Center survey conducted in March. Another 17% say they have directly paid or given money to a news source by subscribing, donating or becoming a member during that time.

At the same time, 74% run into paywalls at least sometimes when they are looking for news online. This includes 38% who say they come across paywalled articles extremely often or often.

How we did this

Pew Research Center asked these questions to better understand Americans’ habits and attitudes around paying for news. We were also interested in their experiences with paywalls that block articles unless news consumers pay.

For this analysis, we surveyed 9,482 U.S. adults from March 10 to 16, 2025. Everyone who took part in this survey is a member of the Center’s American Trends Panel (ATP), a group of people recruited through national, random sampling of residential addresses who have agreed to take surveys regularly. This kind of recruitment gives nearly all U.S. adults a chance of selection. Interviews were conducted either online or by telephone with a live interviewer. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other factors. Read more about the ATP’s methodology.

Here are the questions used for this analysis, the topline and the survey methodology.

What people do when they reach a paywall

A bar chart showing that, most often, Americans who hit paywalls first try to find the info elsewhere.

The survey also asked anyone who said they ever come across paywalls what they typically do first when that happens.

Just 1% say they pay for access when they come across an article that requires payment.

The most common reaction is that people seek the information somewhere else (53%). About a third (32%) say they typically give up on accessing the information.

Why Americans don’t pay for news

Charts showing that about half of U.S. adults who don’t pay for news say the main reason is that there’s plenty of free news.

Among the 83% of U.S. adults who have not paid for news in the past year, the most common reason they cite is that they can find plenty of other news articles for free. About half of those who don’t pay for news (49%) say this is the main reason.

Indeed, many news websites do not have paywalls. Others have recently loosened paywalls or removed them for certain content like public emergencies or public interest stories.

Another common reason people don’t pay for news is that they are not interested enough (32%). Smaller shares of Americans who don’t pay for news say the main reason is that it’s too expensive (10%) or that the news provided isn’t good enough to pay for (8%).

Which groups are more likely to pay for news?

A bar chart showing that highly educated and high-income Americans more likely to pay for news.

Overall, 17% of U.S. adults pay for news. However, highly educated adults, Democrats and older Americans – among other demographic groups – are more likely to have paid for news.

For example, 27% of college graduates say they have directly paid a news source by subscribing, donating or becoming a member in the last year – triple the share of those with a high school diploma or less formal education who have done so.

In addition:

21% of Democrats and independents who lean Democratic have paid for news in the last year, compared with 14% of Republicans and GOP leaners.
25% of those ages 65 and older have paid for news in the past year, versus 12% of those ages 18 to 29.
8% of U.S. adults in the lowest income group paid for news, compared with 30% of those in the highest income group. (For more information about how we define income groups, refer to the methodology.)
20% of White Americans have paid for news, about double the share of Black Americans (11%) and Hispanic Americans (10%) who have done so.

Note: Here are the questions used for this analysis, the topline and the survey methodology.