Over the weekend, Meta dropped two new Llama 4 models: a smaller model named Scout, and Maverick, a mid-size model that the company claims can beat GPT-4o and Gemini 2.0 Flash “across a broad range of widely reported benchmarks.”

Maverick quickly secured the number-two spot on LMArena, the AI benchmark site where humans compare outputs from different systems and vote on the best one. In Meta’s press release, the company highlighted Maverick’s ELO score of 1417, which placed it above OpenAI’s 4o and just under Gemini 2.5 Pro. (A higher ELO score means the model wins more often in the arena when going head-to-head with competitors.)

The achievement seemed to position Meta’s open-weight Llama 4 as a serious challenger to the state-of-the-art, closed models from OpenAI, Anthropic, and Google. Then, AI researchers digging through Meta’s documentation discovered something unusual.

In fine print, Meta acknowledges that the version of Maverick tested on LMArena isn’t the same as what’s available to the public. According to Meta’s own materials, it deployed an “experimental chat version” of Maverick to LMArena that was specifically “optimized for conversationality,” TechCrunch first reported.

“Meta’s interpretation of our policy did not match what we expect from model providers,” LMArena posted on X two days after the model’s release. “Meta should have made it clearer that ‘Llama-4-Maverick-03-26-Experimental’ was a customized model to optimize for human preference. As a result of that, we are updating our leaderboard policies to reinforce our commitment to fair, reproducible evaluations so this confusion doesn’t occur in the future.“

A spokesperson for Meta, Ashley Gabriel, said in an emailed statement that “we experiment with all types of custom variants.”

“‘Llama-4-Maverick-03-26-Experimental’ is a chat optimized version we experimented with that also performs well on LMArena,” Gabriel said. “We have now released our open source version and will see how developers customize Llama 4 for their own use cases. We’re excited to see what they will build and look forward to their ongoing feedback.”

While what Meta did with Maverick isn’t explicitly against LMArena’s rules, the site has shared concerns about gaming the system and taken steps to “prevent overfitting and benchmark leakage.” When companies can submit specially-tuned versions of their models for testing while releasing different versions to the public, benchmark rankings like LMArena become less meaningful as indicators of real-world performance.

”It’s the most widely respected general benchmark because all of the other ones suck,” independent AI researcher Simon Willison tells The Verge. “When Llama 4 came out, the fact that it came second in the arena, just after Gemini 2.5 Pro — that really impressed me, and I’m kicking myself for not reading the small print.”

Shortly after Meta released Maverick and Scout, the AI community started talking about a rumor that Meta had also trained its Llama 4 models to perform better on benchmarks while hiding their real limitations. VP of generative AI at Meta, Ahmad Al-Dahle, addressed the accusations in a post on X: “We’ve also heard claims that we trained on test sets -- that’s simply not true and we would never do that. Our best understanding is that the variable quality people are seeing is due to needing to stabilize implementations.”

Some also noticed that Llama 4 was released at an odd time. Saturday doesn’t tend to be when big AI news drops. After someone on Threads asked why Llama 4 was released over the weekend, Meta CEO Mark Zuckerberg replied: “That’s when it was ready.”

“It’s a very confusing release generally,” says Willison, who closely follows and documents AI models. “The model score that we got there is completely worthless to me. I can’t even use the model that they got a high score on.”

Meta’s path to releasing Llama 4 wasn’t exactly smooth. According to a recent report from The Information, the company repeatedly pushed back the launch due to the model failing to meet internal expectations. Those expectations are especially high after DeepSeek, an open-source AI startup from China, released an open-weight model that generated a ton of buzz.

Ultimately, using an optimized model in LMArena puts developers in a difficult position. When selecting models like Llama 4 for their applications, they naturally look to benchmarks for guidance. But as is the case for Maverick, those benchmarks can reflect capabilities that aren’t actually available in the models that the public can access.

As AI development accelerates, this episode shows how benchmarks are becoming battlegrounds. It also shows how Meta is eager to be seen as an AI leader, even if that means gaming the system.

Update, April 7th: The story was updated to add Meta’s statement.