每个添加AI的应用都看起来像这样
Every app that adds AI looks like this

原始链接: https://botharetrue.substack.com/p/every-app-that-adds-ai-looks-like

近年来,技术进步导致各种行业对人工智能(AI)的采用增加。然而,大量经过AI增强的应用程序和网站导致了过饱和的市场。一些公司真正有效地使用AI,而另一些公司则仅仅用诸如“魔法AI”或“现在配有AI驱动的助手”等广告词宣传服务。这些空洞的承诺削弱了真实的技术创新,使人们质疑是否应该信任这些公司处理他们的数据和业务需求。 总之,企业需要停止迎合消费者恐惧,学习如何有效地传达他们如何使用AI来创建真正有用的工具,同时避免过度夸大技术的能力。最终,消费者渴望有意义的解决方案,而不是花哨的市场营销活动,这标志着行业向真实创新和AI周围的非炒作转变。此外,社会从探索不依赖于AI的替代技术中受益。正如亚历克斯·多布伦科所说,我们需要与不确定性共舞,而不是依赖AI提供答案,而是关注提出正确的问题。简而言之,讨论复杂主题时,拥抱通过开放式探索寻求知识的美丽,导致有意义的理解,而不是匆忙寻找由像AI这样的有缺陷的技术提供的答案。

总结关于人工智能及其相关营销的常见主题: 1. 将“AI”一词用于描述产品或服务并不一定意味着它真正智能或有价值。在某些情况下,仅仅在产品中添加“AI”一词是为了增加噱头或吸引潜在买家。这种策略过于简化了复杂的概念,导致目标受众对什么是真正的人工智能与营销炒作之间的混淆。 2. 许多这些批评强调了强调产品功能或特性而不是讨论实际客户利益的问题。虽然了解产品的基本原理可能有助于向行业专家传达技术专长,但通常来说,这样的讨论无法展示产品如何满足客户需求。 3. 另一个反复出现的批评涉及将AI能力应用于产品需要额外的努力和资源,这比通过传统方法实现类似结果更为困难。因此,以这种方式实施AI往往导致开发者和客户都获得不佳的结果。 总的来说,这些批评强调了在产品和服务方面提供清晰度和透明度的重要性,而不仅仅是将焦点放在诸如“AI”之类的噱头上,以便进行市场营销。通过更加重视教育客户关于将AI融入产品或服务的价值主张,公司可以在目标受众眼中提高可信度和可靠性,最终实现提高保留率和总收入增长。
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原文

Hi and welcome to the first PSA of Both Are True’s Season One: I’m (Not??) The Best. This season is devoted to exploring themes of competition, etc. One such facet is how tech companies compete to all release AI-bullshit features that blow butt.

If you’d like to read the first piece of Season One, check it out here: I got a perfect score on my SAT and all I got was this lousy feeling of never being enough.

Omg yes I want all these things! How could you not click?? You’re human.

Ok wow this is so cool! Look there’s even a photo of the whole planet lit up by the ‘aha’ moments of everyone using AI!! Can’t fuckin’ wait to change everything.

I mean…idk. What am I supposed to say here? The app doesn’t really give me much detail…duh! That’s because the AI is super smart and I can tell it to do anything.

Silly dumb me being an idiot of the Old Way of Doing Things.

I can just let it rip!

How about… “Create a marketing campaign to get people excited about a new internet where things are easy. Include a mascot and a catch phrase.”

I hit enter and….

It’s a race to the bottom. Companies see their idiot friends creating AI and they want a piece of that hype hype yum yum so they do it too. For example:

Here’s some article about it:

Jason Corsello, CEO and general partner of Acadian Ventures, a venture firm focused on the future of work startups, explained that A.I. remains tantalizing for investors, even amid the historic downturn. That may not be a good thing for startups, he cautions. "This area of A.I. is somewhat overhyped. It's over-invested, it's overvalued. When you're seeing seed-stage companies raise between $100 million and $150 million with nothing more than a pitch deck, that's a bit concerning." 

But the froth isn't unfamiliar. The A.I. boom, and the crush of startups now competing for success, could be a product of copycat logic. As money is pumped into new firms, nobody wants to be left out, Oded Shenkar, a professor of management and human resources at Ohio State University, explains. "It's a common error to think of startups always as innovators," he says, "when you have a gold rush, of course, you're going to have more imitation."

Ah ok great so basically all the companies are playing copycat with Daddy Andreesen's Money Slush until something dumb happens and one of them gets super rich?

Cool.

Meanwhile, the people must endure this:

Wow look at that really cool image of a fairy cat.

Um no that looks like it was made by a wood nymph on a godsized dose of LSD+speed who decided to ‘go for it’ and draw like a computer.

They don’t call it AI because they are not children. 

All of Google is AI.

But you don’t see them bandying it around like a kid with new light up shoes.

On the other hand, you’ve got Canva promoting their new “Magic Design (TM”) which they have to make sure you understand is in Beta which is tech-speak for ‘it blows butt.’

Ok cool let’s give it a whirl:

Like come on this is dog shit and I mean an old dog who has trouble shitting:

Stop it.

Stop trying to market garbage as “magic.”

AI is not magic. This is magic:

Look at how freaked out the dude leaning over is. His child has never seen him that way before.

This dude is looking up like ‘no way he did that without god's help’

If I see “now with AI-enabled assistant” anywhere on a website, I run away but first I throw the entire computer out the window (after making sure no one is under it). The entire system has been tainted by the AI-disease and now it will never be okay to use again.

I will pay money for you to not use the word AI anywhere on your app. Make that the premium tier and I will buy it this is hell why are you doing this to us. 

And yes, as a person named Alex who is often called Al by friends, I have a personal stake in this. When I see “AI Magic” I think it’s saying I am magic or it is using my magic for its app and that’s illegal.

More of my hot takes on AI and tech:

can everyone kindly shut the fuck up about AI

i refuse to talk to you with those stupid ass goggles on your face

  1. Am I crazy about all this AI stuff or does it really suck?

  2. Are you also someone who keeps getting tricked into thinking some AI-feature will be cool only to have your heart broken again and again?

  3. Are there any good uses of AI I’m just not realizing (that market themselves as AI??)

  4. What’s a non-AI non-tech good thing in your life?

  5. Is this whole piece a big hipster-draped ‘the new tech is bad’ screed from a guy who is, according to several doctors, getting older?

The good people at the writing collective Foster have asked me and

to come back and teach a workshop on how to write funny and vulnerably as part of their 4-week writing intensive called Season 4: A More Beautiful Question. Here’s a quick description of the season. Check it out and lemme know if you have questions!

“Seasons” are month-long initiations into the magic of writing and storytelling. Together, we’ll approach our writing not as a means of providing Answers, but as a way of inhabiting the Questions that matter to us, as I hope I exhibited in this essay. We’ll seek to dance with uncertainty instead of treating it as a problem to be solved. We’ll explore, play, and be in conversation with something larger than ourselves. And when it’s all said and done, we’ll each hit publish on a piece of writing that’s crackling with our energy and humanity. Care to join us?

联系我们 contact @ memedata.com