We don't see a lot of pride flags flying through most of the US, not even during the unilaterally declared "pride month" that has been foisted on the populace every June. The only pride flags we do see are in corporate marketing campaigns and certain government buildings, not to mention certain city crosswalks.
If you have come to the conclusion that the pride movement is nothing more than astroturf sponsored by corporate interests and far-left politicians then you would be right on target. Without these institutions pushing LGBT propaganda on a regular basis the pride movement simply would not exist beyond a minority of useful idiots.
But what is the point? Why fabricate an activist ideology and why force it on the masses as if it is legitimate? There are a lot of reasons, but the primary goal is to create a vehicle for controlling speech and a shield for collectivist ideologues so that they can pursue political power while hiding behind proclamations of "equal rights." If you are engaging in a coup from a position of weakness it sure helps if your enemies can't criticize you for fear of being labeled "monsters and insurrectionists."
In other words, the political left and their globalist benefactors use the pride movement as a way to paint themselves as the underdogs and the heroes. Anyone that opposes them is automatically thought of as oppressors and villains. At least, that's the strategy they hope to exploit.
Consider for a moment that when it comes to the pride flag, a political symbol, free speech goes out the window. Burn an American flag or deface a historic monument? You're unlikely to be prosecuted and are protected under the 1st Amendment. Burn a pride flag or deface a pride mural crosswalk in the wrong city and you might be convicted of a felony or hate crime. The act of protest is equated to an act of "violence" if it's done by people that are against the far-left.
The pride flag isn't just about gay people having the same rights as everyone else (in western countries they already do), it's a symbol of a new ideological order that the rest of us better not dare oppose. This philosophy of double standards is applied liberally by Pete Buttigieg, Transportation Secretary for the Biden Administration, in the CNN interview below (start at 4:50).
Buttigieg asserts that the pride flag is a symbol of 'love and acceptance' (therefore, it's protected speech) while other flags flown at Justice Samuel Alito's home symbolize 'insurrection' (therefore, it's not protected speech).
His comments are in reference to a secret recording of Martha-Ann Alito, Supreme Court Justice Samuel Alito's wife, who states that she wants to fly a religious flag to send a message to neighbors across the pond who fly pride flags. Yes, truly, this is shocking stuff - A judge's wife doesn't like the pride flag. CNN insinuates that this is unacceptable thinking by the wife of a Supreme Court Justice, but since when is any political or legal figure (or their wife) required to accept the pride movement as sacrosanct?
Buttigieg says the quiet part out loud. Disagree with the tenets of the pride movement or stand against the tenets of the progressive regime and you are an insurrectionist. These are not the sentiments of peaceful people fighting for equality, these are the sentiments of power mongers seeking supremacy. This is exactly why the pride flag does not deserve any special attention or protection. It is a flag used to stake a claim and send a message: "We own you."