The mass conservative boycott against woke companies and far-left content has been wildly successful. While the political left has repeatedly attempted such boycotts and "cancellations" over the years, not one has ever been as effective as the "Chud" revolution against woke media.
It took a few years (along with a slowdown in outside funding from ESG programs and venture capital), but some of the biggest corporations in the world have been forced to acknowledge that ideological content just isn't working. The much vaunted "modern audience" that progressive stalwarts bragged about failed to materialize. It was always a myth. It never existed.
These businesses killed their own bottom line and alienated long-time customers in the name of a bizarre cult religion representing a small portion of the global population. And even more embarrassing for companies like Bungie, those weirdos don't spend much money on video games anyway.
The Bungie game studio achieved widespread acclaim with early installments of the Halo series, a direct competitor to Call Of Duty. But, around 2014-2016, something changed. The company started listening to the Twitter mob (a leftist echo chamber) and began hiring clucking broods of woke developers.
Bungie integrated LGBT, DEI and feminist propaganda into their games. Their senior narrative designer publicly defended the notorious Sweet Baby Inc., a woke consultation group known for "terrorizing" gaming companies into injecting woke content into their products. Though, there is no direct evidence that Sweet Baby Inc. ever consulted for Bungie.
To summarize the attitude of these people: They insist that they be able to "see themselves" in every media product, to the detriment of everyone else.
The homosexual fantasies and trans delusions of developers were forced into character stories and designs. The women got uglier and more masculine. The men were more feminine and fruity. Characters that were never gay were retconned and turned gay. The minority pie chart was on full display and white straight men were quickly phased out.
Bungie's Destiny 2 ultimately collapsed and Marathon was a disaster for the studio leading to mass player walkouts. Sony took a $765M impairment on Bungie in FY2025, tied to Destiny 2’s slide and Marathon’s launch quarter (That is the company admitting the portfolio is worth a lot less than they paid).
Finally, this week, the truth came out - Bungie is facing disaster, so much so that they posted a video "apologizing" to their gamer customers.
However, veiled in a flurry of corporate-speak is a refusal to admit what the real problem is; the real reason why they failed. At no point does Bungie admit that their company was destroyed by woke ideology. At no point do they admit "Get Woke, Go Broke" was right all along.
Instead, they pretend to offer an olive branch while barrelling ahead with games like Marathon that are already catastrophic failures. Games that no one wants to play and will never want to play. They say they want to listen to their customers, but not really. Their customers are telling them to cleanse the company of wokeness, but they won't even acknowledge that wokeness is the original source of the problem.
We have seen this time and time again with desperate media companies seeking a reprieve from the boycotts; they beg the audience to come back, they might even fire a bunch of their activist employees, but they never admit that progressive cultism poisoned their relationship with their customers.
Until these companies are willing to do this, there is really no reason to give them another chance. Until they face the truth and renounce the woke cult, it is perhaps better if they are allowed to die so they can be replaced by someone better.