《GTA 6》的售价将为 80 美元。
GTA 6 will cost $80

原始链接: https://www.bbc.com/news/articles/cjrg52egw1ro

Rockstar Games 宣布《侠盗猎车手 6》(Grand Theft Auto 6)将于 2026 年 11 月 19 日登陆 PlayStation 5 和 Xbox Series X/S 平台,并于 6 月 25 日开启预购。标准版售价为 79.99 美元,较当前行业标准上涨了 10 美元;另有售价 99.99 美元的“终极版”(Ultimate Edition)供玩家选择。 值得注意的是,该游戏的实体版将不含光盘,包装盒内仅包含数字下载码。尽管此举旨在抑制转售并防止未经授权的泄露,但关于这种缺乏实体介质的“实体版”是否具有价值,已在粉丝中引发了争议。 行业分析师认为,Rockstar 的定价策略是对市场的一次测试,可能为未来高预算的“3A”大作设定新的价格标准。这部备受期待的续作是该系列首部拥有可操作女性主角的作品,其开发过程历经多次波折,包括重大的数据泄露和开发延期。尽管困难重重,作为史上最畅销游戏之一《侠盗猎车手 5》的续作,外界对这款游戏的期待依然高涨。

最近关于《GTA 6》将定价 80 美元的消息在 Hacker News 上引发了热议。许多用户认为,考虑到巨大的开发预算以及过去二十年来游戏价格并未赶上通货膨胀,这个价格是合理的。另一些人则持怀疑态度,警告说高昂的制作成本并不能保证质量,并建议消费者等待评测后再做决定。 争论的一个主要焦点是 Rockstar 决定发行仅包含数字下载码的“实体”版本。批评者认为这种做法既浪费、不利于游戏保存,也欺骗了那些重视传统实体媒体转售价值和所有权的消费者。支持者则辩称,这一策略旨在维持零售货架的存在感,这对节日送礼和扩大市场可见度至关重要,即使由于现代游戏的下载大小,这些光盘实际上已变得无关紧要。 讨论帖还涉及了预购的利弊。虽然一些用户强调了预加载超大文件(可能超过 100GB)以避免发行日服务器崩溃的实用性,但另一些人则认为这只是一种不必要的营销策略,旨在产品表现得到验证之前制造热度并锁定资金。
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原文

GTA 6 will cost $80 - and physical edition will not contain a disc

Rockstar Games Cover art of the two protagonists in the game, Jason and Lucia, sitting against a car. Jason is in a white tank top and green trousers and is holding a gun. Lucia is behind him with an arm around his shoulder and wearing a pink top and grey trousers.Rockstar Games

Grand Theft Auto 6, the latest instalment of Rockstar Games' biggest ever franchise, will cost $79.99, with a more premium edition costing $99.99.

It is not yet known how much the game will cost in the UK - the BBC has asked Rockstar for a list of regional prices.

Rockstar said physical copies of the game will contain a code for a digital download for the game inside a box, rather than a disc.

Freelance video games journalist Vic Hood said the price tag for the standard edition was "fairly reasonable" but said the lack of disc may "irk some physical collectors".

However, she added the decision made sense from Rockstar's point of view, "as it reduces the amount of rebuying and reselling and helps prevent leaks".

One of the most hotly-anticipated games of the year, GTA 6 will open for pre-orders at midnight local time on 25 June.

The game itself - which some analysts say could be the most expensive ever made - will be released on 19 November on PlayStation 5 and Xbox Series X and S.

Following the reveal, some fans questioned the point of purchasing a physical copy, if it did not contain a disc.

Others queried whether they would be able to re-sell the game after, as can be done with normal physical editions with a disc, or whether the code would be shareable.

Fans seemed less concerned by the price - a $10 increase for the standard edition compared to the typical $70 price tag for similarly-sized blockbuster games.

"$10 won't be such a big hit to consumers pockets, but I still hope $80 won't become the norm," posted one.

When it launched in 2013, GTA 5 cost $59.99 for the standard edition.

Joost van Dreunen, a professor of games business at NYU Stern said the pricing was a "clever strategy" by Rockstar and its parent company Take-Two.

"Take-Two is catering to the largest possible audience while offering die-hards an upgraded tier," he said.

Rockstar added that players who pre-order digital versions of the game will be able to begin pre-loading it on their consoles on November 12 to ensure they are able to play at launch.

The physical version of GTA 6 will also be available starting 12 November to support pre-loading.

The more expensive "Ultimate Edition" will include features such as more vehicles, weapons and outfits for the characters.

How long has GTA 6 been in development?

It has been a long and bumpy road to this point for Rockstar.

Fans have been hankering for a follow-up to GTA 5 after it was released back in 2013, and became one of the best-selling games of all time.

Rockstar confirmed it was working on GTA 6 in February 2022, following the Covid-19 pandemic.

But after it was hacked and assets from the work-in-progress title were leaked online, the company delayed its slated release window.

Its launch date was pushed back again in late 2025 to November 2026.

At the same time, the company has also faced internal pressures - with some staff at Rockstar North, its Edinburgh HQ, claiming it tried to stop staff unionising by sacking them.

Rockstar Games GTA 6 protagonist Jason Duval lean against a tree in a screenshot from the game, with buildings and cars on the strip behind him lit-up in blue, purple and yellow.Rockstar Games

GTA 5 has sold nearly 230 million copies, generating billions of dollars in revenue for Rockstar.

The sixth game in the franchise will feature its first ever playable female protagonist in a 3D setting - Lucia - alongside her partner in life and crime, Jason, as a second playable character.

The question of how much the game will cost has been hotly debated amongst fans and analysts in the build-up to the game's pre-order release.

Hood said the price may set a new standard for AAA or big-budget games.

"The price of game production has been increasing and if GTA 6 can lead the charge for a price increase that is palatable for players, it's likely other studios will follow suit," she said.

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