百胜餐饮集团出售必胜客连锁店,私募股权公司接手扭亏挑战
Yum Unloads Pizza Hut Chain As Private Equity Takes On Turnaround Challenge

原始链接: https://www.zerohedge.com/markets/yum-unloads-pizza-hut-chain-private-equity-takes-turnaround-challenge

百胜餐饮集团已同意以 27 亿美元的价格出售其标志性连锁品牌必胜客,这标志着该公司投资组合的重大调整。该交易包括 LongRange Capital 以 15 亿美元收购中国以外的业务,而百胜中国将以 12 亿美元收购中国地区的业务。两项交易预计均于第三季度完成。 此次剥离是在必胜客多年业绩停滞之后进行的,其主要原因是激烈的竞争、品牌老化以及配送市场的挑战。通过剥离这一处于困境的连锁品牌,百胜餐饮集团旨在加强对其余核心品牌(包括肯德基、塔可钟和 The Habit Burger Grill)的关注。 自 1997 年从百事公司分拆以来,必胜客一直是百胜投资组合中的主力,但近年来面临着大规模的门店关闭和品牌影响力下降的问题。在新的所有权下,LongRange Capital 将面临挑战,即实施有效的扭亏策略,在一个拥挤且不断演变的市场中,争取从怀旧的千禧一代到数字原住民 Z 世代等多元化的消费群体。

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原文

Yum! Brands agreed to sell its iconic Pizza Hut chain for $2.7 billion following a strategic review, separating the struggling pizza brand from its broader restaurant portfolio, which includes KFC, Taco Bell, and The Habit Burger Grill.

LongRange Capital will acquire Pizza Hut's business outside China for $1.5 billion, while Yum China will buy the China business for $1.2 billion. Both transactions are expected to close in the third quarter.

The Stamford, Connecticut-based private equity firm typically invests in middle-market businesses, usually with a longer-term, operationally focused approach.

Its current portfolio includes 24 Hour Fitness, Alpin Unlimited, Bakkavor, Batesville, and US Synthetic.

"These transactions enable Yum! to be a more focused company that continues to leverage scale, technology, and talent to accelerate our raising the B.A.R. priorities and deliver sustained value for our stakeholders," said Chris Turner, Chief Executive Officer, Yum! Brands.

Turner added, "Under LongRange and Yum China, Pizza Hut will be well-positioned for future growth with ownership that brings deep expertise in the restaurant industry. Pizza Hut is one of the most iconic restaurant brands in the world, and we are proud of the important role it has played in Yum! 's history." 

Bloomberg noted, "Yum has owned Pizza Hut since the restaurant company spun off from PepsiCo Inc. in 1997. PepsiCo bought Pizza Hut in 1977 and snapped up Taco Bell the following year." 

At the end of 2025, Pizza Hut had about 6,300 U.S. locations, and Yum planned to close 250 additional underperforming U.S. stores in the first half of 2026. 

The deal follows years of weak performance across Pizza Hut stores, hurt by competition across the space, outdated branding, and delivery competition.

The question for LongRange Capital is what the turnaround strategy will look like and whether it will target value-seeking families, nostalgic millennials…

…and digital-first Gen-Z who have shifted to Domino's, local pizza, fast-casual, and delivery apps.

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