对用户体验的极致追求:百乐(Pilot)压力调节 Kire-Na 荧光笔
An Obsessive Focus on UX: Pilot's Pressure-Regulating Kire-Na Highlighter

原始链接: https://www.core77.com/posts/143832/An-Obsessive-Focus-on-UX-Pilots-Pressure-Regulating-Kire-Na-Highlighter

日本式的“过度设计”——即细致入微地解决哪怕最轻微的用户困扰——既令人忍俊不禁,又深受启发。百乐(Pilot)的“Kire-Na”荧光笔就是一个极佳的例子。百乐发现用户常受困于下笔力度不均和墨水渗漏问题,为此投入了长达六年的研发时间来寻求解决方案。 通过在斜切笔尖上增加小型塑料导向装置,百乐打造出了一款能自动调节角度与压力的荧光笔。结合其专利的超速干墨水,该产品消除了污损和渗墨现象,确保每次画出的线条都完美笔直。这种对完美的执着追求(包括曾将项目推倒重来)大获成功,上市首年销量便突破千万支。Kire-Na堪称工业设计的教科书,它展示了对“难以忍受”的用户体验痛点进行极致的关注,如何将平凡的日常用品转化为功能上的杰作。

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原文

Japanese overdesign is alternately hilarious and inspiring. ID students should be forced to study it. Because Japanese overdesign is about seeking out even the slightest inconvenience experienced while using an everyday object, then designing a solution for it.

Pilot's Kire-Na highlighter is a great example. Apparently the UX issue with existing highlighters, Pilot's designers found, is that users cannot consistently modulate pressure. This leads to blotchy, inconsistent highlighting or bleed-through, both of which have been deemed intolerable. They thus added two protrusions on either side of the chisel nib which act as pressure guides:

Here's the development story, according to Japanese stationary retailer Bungu:

Lines never go straight. The ink smudges. It bleeds through the page. The tip gets dirty. Everyone just accepted that's how highlighters work. Pilot didn't.

Six years of development. The project got shut down and restarted from scratch. They came back with a new soft nylon tip with plastic guides that control angle and pressure for you. Straight lines no matter how you hold it. A new ink that dries in one second. No smudging, no bleeding, no dirty tip.

They called it KIRE-NA, meaning "clean" in Japanese. Over ten million shipped in year one.

Six years? And ten million units? The Japanese market is fascinating.

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