Today, we made the difficult decision to restructure Webflow’s team and operating model. As a result, many of our Webflow teammates are leaving the company today.

I own this decision, and I want to explain why we’re making it, how we’re supporting people leaving, and how this positions Webflow for what comes next.

We’re at an inflection point, both as a company and as an industry. The way businesses build for the web is changing fast. AI is rewriting the rules for how marketing teams create, test, and optimize digital experiences. And the companies that move decisively through moments like this are the ones that come out ahead.

I've spent the last several months working with the leadership team on where Webflow goes from here. The answer is clear: we build for the marketing teams that need more than a website. Teams that need a dynamic web experience that actually drives their business. Sites that connect to the rest of the marketing stack, that run experiments, that evolve at the speed the business needs them to. Our job is to build the agentic web marketing platform to power all of it.

I believe in this direction. And getting there requires honest decisions about the size and shape of the company. 

At the same time, the part of the market we expected to change is changing quickly. AI tools and lightweight builders are providing a faster path to launch for those with simple website requirements. We expected this and are doubling down on the shift we started over two years ago. 

Webflow is built for teams who are serious about their digital experience. Teams that treat their website as a growth engine. They need to ship fast, personalize, experiment, and connect everything to the systems they already run on. That’s true whether they’re a growing company with a sophisticated digital presence or a global enterprise with a large web footprint. The common thread is depth, and depth is where our platform is genuinely differentiated. 

The agentic web marketing platform is how we deliver on that: one platform where marketing teams can build, optimize, and bring their web experience, marketing systems, and customer journeys together, with agents working as part of those teams. 

We cannot achieve this vision through prioritization alone. We have to change where we invest and change the size and shape of the team. That’s why I’m making this decision today. 

For Webflowers leaving today, we’re providing separation support that includes 16 weeks of severance with an additional week of base pay for every completed year of service, six months of COBRA coverage for departing U.S.-based teammates, continued benefits and career resources where legally permissible, and ability to keep their company-issued laptops. Teammates outside the U.S. whose roles are impacted will receive similar support, tailored to local requirements.

To those leaving Webflow: thank you. You helped shape this company. You built important parts of our platform, served our customers, supported each other, and made Webflow better. Your work here matters. I know a thank you does not make today easier, but I mean it.

To those staying: I know today is heavy. Many of you are losing teammates, managers, and people you’ve worked closely with. I don’t want to skip past that. I also want to be clear on how we will operate from here. 

We’re moving to smaller, more focused teams that can move faster and drive impact for our customers. We’re moving to a simpler structure, with leaders who stay closer to the work. Teams will operate with more speed and direct ownership, while reducing the collaboration tax that comes from too many handoffs or approvals. And we’ll continue to innovate and leverage technology in how we build, market, and serve customers. 

We’re going to lead by example. Our own marketing team will be among the first proof points for what a modern marketing organization can look like when it is paired with AI agents in its day-to-day work. We’ve been running Webflow on Webflow to prove what we tell our customers, and that commitment will accelerate.

Webflow is financially strong, and we will continue investing in the teams, products, capabilities, and international hubs that support where Webflow is going. This decision is about building the company around the strategy, customers, and ways of working that will define Webflow’s next chapter.

To our customers: this does not change our commitment to you. Webflow remains the platform you rely on today, while we build the agentic web marketing platform we believe marketing teams need next. The work ahead is about serving our commitment to you with more focus. 

This is a hard decision. I believe it is the right one for Webflow. And I know it is on me and the leadership team to prove that through what we do next.

LT