Spotify 将开始为粉丝预留演唱会门票。
Spotify will start reserving concert tickets for fans

原始链接: https://www.hollywoodreporter.com/music/music-industry-news/spotify-will-start-reserving-concert-tickets-for-superfans-1236603106/

Spotify 宣布推出一项名为“Reserved”的新功能,旨在帮助艺人在销售演唱会门票时优先照顾最忠实的听众。该服务通过与 Live Nation 合作,分析流媒体数据和粉丝活跃度来识别“超级粉丝”,并为他们提供 24 小时的预留购票窗口,每人最多可购买两张门票。此举旨在减少目前高需求票务销售带来的压力和不确定性,确保真正的粉丝有更好的机会买到票。 虽然具体的艺人名单和门票数量尚未披露,但 Spotify 承认,许多巡演的门票需求很可能会超过供应。Reserved 是该平台为迎合超级粉丝而做出的一系列更广泛举措的一部分,这些举措是在其最近的投资者日活动中与其他新功能一同发布的。其中包括用于创作个性化内容的桌面工具“Studio by Spotify Labs”,以及与环球音乐集团达成的一项新协议,该协议将允许订阅用户对精选曲目进行人工智能生成的混音和翻唱尝试。

Spotify 近期宣布将开始为粉丝预留演唱会门票,这一消息在 Hacker News 上引发了激烈的争论。 支持者认为,利用听歌数据提供预售资格是该平台的合理演进,既能奖励忠实粉丝,也能成为打击黄牛票的一种机制。一些人认为,这为目前由 Ticketmaster 主导、且被指责有动机纵容黄牛的生态系统提供了一个更好的替代方案。 然而,批评者将其视为“软件圈地”(software envelopment),认为该平台为了强行增长而堆砌非音乐功能。主要担忧包括: * **市场操纵:** 持怀疑态度者担心黄牛会利用机器人程序人为提高流媒体播放量,通过“钻空子”来获取门票,这反而会迫使 Spotify 为虚假播放量支付版税。 * **排他性:** 偏好竞争对手服务或使用离线音乐库的用户感到因未使用 Spotify 而受到惩罚,这进一步巩固了该平台的垄断地位。 * **系统性失败:** 许多人认为问题的根源在于 Live Nation 与 Ticketmaster 的双寡头垄断,Spotify 的介入仅仅是“治标不治本”,忽略了透明、公平市场票务解决方案(如身份验证或转售价格上限)的缺失。
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原文

Spotify is hoping it can lend a hand in getting concert tickets to an artist’s biggest fans, as the streaming service revealed “Reserved” on Thursday during its investor day, a new feature that as it sounds, sets aside tickets for premium subscribers so they have a better shot at buying them.

“Getting concert tickets today can feel like a race you’re set up to lose,” Spotify wrote in a post on Thursday. “You show up at the right time, refresh endlessly, and still miss out. Too often, the experience is stressful, unpredictable, and disconnected from what should matter most: whether real fans actually get tickets. We think there’s a better way.”

Spotify said that starting in the U.S. this summer, select artists will be able to use Reserved to set aside tickets for fans on the platform. The platform has partnered with Live Nation on the program as part of a multiyear agreement. The platform will use streams, shares and other types of activity to “identify an artist’s most dedicated fans and hold two tour tickets for them.”

Fans selected through Reserved will get up to two tickets, and they’ll have a day-long window to make a ticket purchase if selected. Spotify didn’t give any details on what artists will work with the streaming service for the new feature, or how many tickets artists would set aside with Reserved, though the service acknowledged “there will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer.”

How much Spotify’s new feature will get tickets in the hands of fans remains to be seen, though it’ll likely at least be met with excitement from fans, who as Spotify said, have grown increasingly frustrated with the ticket-buying process as they spend hours in online queues for the most in-demand acts as they attempt to snag seats for a show.

“Reserved” is perhaps the most notable of a suite of new features Spotify revealed during its investor day, mostly tailored toward superfans.

Spotify also said it would release a new standalone desktop app called Studio by Spotify Labs, which allows users to create personalized podcasts, playlists and more, curated based on personal tastes.

Earlier Thursday, Spotify and UMG revealed a new licensing agreement that will allow subscribers to make AI covers and remixes of select participating artists from UMG’s roster.

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