- Update
Expanding to Pro and Max plans
Oct 23, 2025
Whether you’re iterating on a strategy proposal, debugging an issue, or managing multiple projects, Claude picks up right where you left off. Like Team and Enterprise users, you get project-scoped memory (each project has its own separate memory), full control to view and edit what Claude remembers, and incognito chat for conversations that don’t save to memory.
Before this rollout, we ran extensive safety testing across sensitive wellbeing-related topics and edge cases—including whether memory could reinforce harmful patterns in conversations, lead to over-accommodation, and enable attempts to bypass our safeguards. Through this testing, we identified areas where Claude's responses needed refinement and made targeted adjustments to how memory functions. These iterations helped us build and improve the memory feature in a way that allows Claude to provide helpful and safe responses to users.
To get started, enable memory in Settings.
Today, we’re introducing memory to the Claude app, where Claude remembers you and your team’s projects and preferences, eliminating the need to re-explain context and keeping complex work moving forward.
Memory is fully optional, with granular user controls that help you manage what Claude remembers. We’re also introducing Incognito chats that don’t appear in your conversation history or save to memory.
Memory is rolling out to Team and Enterprise plan users starting today. Enterprise admins can choose whether to disable memory for their organization at any time. Incognito chat is available to all Claude users.
Memory built for work
With memory, Claude focuses on learning your professional context and work patterns to maximize productivity. It remembers your team’s processes, client needs, project details, and priorities. Sales teams keep client context across deals, product teams maintain specifications across sprints, and executives track initiatives without constantly rebuilding context.
If you use projects, Claude creates a separate memory for each project. This ensures that your product launch planning stays separate from client work, and confidential discussions remain separate from general operations. These project boundaries help you and your teams manage complex, concurrent initiatives without mixing unrelated details, serving as a safety guardrail that keeps sensitive conversations contained.
Claude uses a memory summary to capture all its memories in one place for you to view and edit. In your settings, you can see exactly what Claude remembers from your conversations, and update the summary at any time by chatting with Claude. Based on what you tell Claude to focus on or to ignore, Claude will adjust the memories it references.
Incognito chat
Sometimes you need Claude’s help without using or adding to memory. Incognito chat gives you a clean slate for conversations that you don’t want to preserve in memory. It is perfect for sensitive brainstorming, confidential strategy discussions, or when you simply want a fresh conversation without context from previous chats. Your regular memory and conversation history remain untouched. If you’re using memory on a Team or Enterprise plan, your standard data retention settings apply.
Starting with teams at work
Memory introduces new safety considerations and we've designed the feature to be useful in work settings, while avoiding sensitive conversations and topics. We're also taking a thoughtful phased approach to ensure these powerful capabilities are deployed responsibly, and will continue to evaluate and test how memory works across the different ways people use Claude before expanding availability.
Getting started
To see memory in action, enable the feature in Settings, and let Claude generate memory with your past chats at initial set-up. Ask Claude questions like “what were we working on last week?” to see what Claude remembers across your existing chats and connected tools. If you would like to bring your memory details over from a different AI tool or export your memory from Claude for backup or migration, you can follow these instructions.
Great work builds over time. With memory, each conversation with Claude improves the next.